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Shoting star and other dollar origami by Corey Comenitz http://www.corigami.com/Gallery_3.html
I’m following John and David’s posts, both of which I think responded insightfully and eloquently to aspects of Grant McCraken’s presentation that I was too flustered by to take on myself. My immediate thought, following McCraken’s argument that anthropology should be a tool for companies, analyzing culture in order to help companies capture potential consumers, was that the motives of academics and business people are different. The task of academics is to question social structures—like the relationship between culture and the marketplace—in terms of how they affect human flourishing. And, the task of business people is to grow business. Either their job is not to care how their business affects human flourishing (writ large, not just the shareholders and consumers), or to assume that the growth of business is an inherent and general good.
But, is this a fair assumption or a prejudice? As soon as I had articulated this thought to myself, as a possible response to McCraken, I realized it sounded like a prejudice. This led me to think about the tropes that commonly circulate among academics, and to think of the generalizations made on both sides of the business/academic divide.
Image may be NSFW.
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RSA videos have been circulating recently among my friends (and fellow academics). The first one that circulated among my (academic) friends was Slavoj Zizek’s “First tragedy, then farce.” The next was the David Harvey’s “Crises of Capitalism,” also posted on cac.ophony. One thing that struck me about them both is the catastrophic view of capitalism. Harvey ends his argument by saying that capitalism will only continue to become more extreme, that it is a phenomenon that far exceeds the range of our current political discourse, even our current political framework. Zizek suggests (with tiny caveats, it’s just a suggestion!) that charity merely mitigates the “zero point” of the increase in human suffering inherent to capitalism.
This is an old idea, made glamorous by a celebrity and by technology. Yet Zizek acts, though he cites Oscar Wilde, as if this were an original insight. I do think Marx’s ideas are still very relevant and useful today, but I’m frustrated that Marx still seems like a daring and challenging reference, and an endpoint. When his ideas are re-voiced outside of academic context, they seem to me to be more invoked and applied than built upon.
What I’d like to see turned into an RSA is perhaps Barrington Moore’s Social Origins of Dictatorship and Democracy, in which he studies the oppressions of several different political and economic forms, in different historical periods, and measures them against revolutions and the forms of governance and economics that replaced the old. No clear winners. I’d like to see some of George Yúdice’s ideas in an RSA. For example, he argues in The Expediency of Culture, that capitalism in its current phase is capturing more of human life, turning more and more of culture into a commodity. At the same time, he says, commodification has been cultured. The marketplace is more and more in the hands of more and more people. This takes us to last year’s keynote speaker, Clay Shirkey, who described Amazon as a kind of partial democratization of the marketplace. Or is it the commodification of democracy? Yúdice sees the capacity for the distribution of political agency, for more inclusive and effective solidarities, in this phase of the relationship between capital and culture.Image may be NSFW.
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In order to actually be able to turn speeches like McCraken’s into opportunities for mutually constructive criticism and dialogue, I think we might need to agree that we come to the table with a different set of prejudices about terms like the marketplace, capitalism, business, and academia. And would it be possible to have a conversation about who and how business and academia see themselves as serving to advance human flourishing?
