In this third segment from Gardner Campbell’s workshop “Speaker, Listener, Network: The Concept of Audience in a Web 2.0 World” from the 9th Annual Symposium on Commumication and Communication-Intensive Instruction, Gardner and the participants look at an advertisement from Kaplan University (featuring Uncle Phil) and explore the nature of authenticity and credibility in a Web 2.0 world, the implications of tools that empower the audience on “for-profit” higher education, and the challenges producers of information have in maintaining control over their intended messages once they get out.
This video is 10 minutes long.
